The NUMBERS that Drive Your Process Serving Business
06. Jun, 2010 
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Do you know what every failing business FAILS to grasp and every long-term SUCCESSFUL business has control over?
It’s their NUMBERS.
Re-read that again.
Let it sink in.
You MUST get this.
And not just ‘get it’, but DO IT if you’re going to have a business that consistently grows.
I can tell you that after several years of coaching process service business owners, everyone I’ve EVER seen fail missed this piece.
Many of them missed other pieces too.
But it was missing THIS piece that ultimately did them in.
You just can’t operate very long ‘flying blind’.
It will catch up with you.
Not a matter of ‘if’, just a matter of ‘when’.
That’s why the NUMBERS continues to be my #1 soapbox topic.
And probably always will be.
You’ve heard me mention it before, and you’ll hear me mention it again.
It’s ALL About The Numbers
Everytime I talk with a client, I want to see their numbers.
Otherwise it’s just guessing.
Doesn’t matter my opinion, your opinion, or “feelings”.
The NUMBERS always tell the truth (and full story) with 100% accuracy.
Anyway, today is not about me just ranting.
What I want to talk with you about are the top 17 numbers that you must know in order to manage your biz.
These numbers are divided into 4 categories (Finance, Sales, Marketing, and Operations).
And each of these 4 key functions of your business must be tracked and measured.
Without consistent reassessment and a clear view of your position in each area… you don’t even know what’s going on, let alone what the heck to do about influencing them in a positive direction.
The Top 17 Numbers That Drive Your Biz
Ok, the top 17 numbers are:
Finance:
1. Gross Income
2. Gross Expenses
3. Net Profit
4. Net Profit %
Sales:
5. Number of Consults
6. Number of Sales/New Clients
7. Close Rate
8. Total New Client Revenue
9. Average Transaction Size
Marketing:
10. Total Marketing Investment
11. Total New Leads
12. Average Cost/Lead
13. Total Contacts in Database
Operations:
14. Total Active Clients
15. Total Active Members
16. Total Trained Sessions
17. Total Staff